McDonald's Launches "McMoney" ATM Program

SAN DIEGO: ...Over the past few months, San Diego residents have begun to notice something new in area McDonalds restaurants: XtraCash ATM machines. McDonalds has partnered with San Diego-based XtraCash ATM, Inc. to launch its McMoney ATM program, a fast and easy way for McDonalds customers to get the cash they need. ATMs have been installed in 63 area McDonalds restaurants to date.

The McMoney ATM program adds coupon dispensing features to all San Diego-area McDonalds ATMs. Coupons will be dispensed with each cash withdrawal from the XtraCash ATM machines. Customers can redeem the coupons for their choice of a free soft drink or coffee, or Super Size their Extra Value Meal at no additional charge. New on-screen advertising will also be used to inform customers of specials and promotions.

The aim of the McMoney ATM program is to enable customers to simplify their daily schedules by combining their need for cash with a stop at McDonalds. McDonalds also expects to benefit from increased customer traffic in their restaurants. This is an exciting venture for McDonalds in San Diego, said Dean Hecker, Chief Financial Officer of the McDonalds San Diego Region. The XtraCash ATMs are just one more reason for people to choose McDonalds.

Companies with marketing savvy, such as McDonalds, understand how ATMs serve as a value-added marketing tool, said Kurt Schusterman, XtraCash ATMs Senior Vice President of Sales and Marketing. XtraCash ATM systems are not just cash dispensing machines but electronic marketing systems that can be used for a variety of customer loyalty and advertising programs.
About XtraCash ATM, Inc.

XtraCash ATM, a nationwide ATM deployer, provides a full-range of ATM equipment and services for all types of retailers, from small businesses to national accounts. The company owns and operates over 200 ATMs in McDonalds restaurants in southern California. In addition to cash dispensing, the company offers on-screen advertising, coupons and other multi-media features that make ATM ownership even more valuable. XtraCash ATM has steadily grown in business since installing its first terminal in January 1996 and now has more than 1,200 terminals throughout the country. Personnel include 40 home office employees and a national sales force both direct and independent of nearly 50 people.