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XtraCash in the News




XtraCash Launches New ATM Management Program

McDonald's Launches "McMoney" ATM Program

E*Trade Buys XtraCash ATMs

 

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XTRACASH ATM UNVEILS NEW ATM MANAGEMENT PROGRAM

Banks Can Outsource ATM Placement, Management and Marketing Functions

SAN DIEGO: November 5, 1998...
XtraCash ATM, Inc., a leading provider of ATMs and related services to merchant locations, announces its new ATM Management program for banks. With its new trademark: XtraCash ATM: The ATM Management CompanyTM,’Äù the company aims to leverage its state-of-the-art back office to provide turnkey ATM solutions for banks.

Under the new program, banks with existing ATM networks can turn over the maintenance, cash replenishment, and marketing functions to XtraCash ATM. Existing networks can be rolled into XtraCash ATMs multi-million dollar information system, which accommodates effective cash management, customer care, and data warehousing. Banks without a network can arrange for XtraCash ATM to install one with entirely new equipment.

XtraCash ATM is a national reseller of NCR and Triton systems. These ATMs can either be purchased or leased from XtraCash ATM. Large discounts are available to XtraCash ATM customers because of the volume buying power XtraCash ATM has with NCR and Triton.
Both small and large financial institutions can benefit from outsourcing their ATM management functions.

We allow small community banks the opportunity to take advantage of the ATM boom without the corresponding cost in infrastructure,’Äù said Kurt Schusterman, XtraCash ATMs Senior Vice President of Sales & Marketing. Outsourcing to XtraCash ATM provides them with an affordable means to increase their customer service and reduce the lines at their teller windows.’Äù

Large financial institutions benefit from outsourcing as well because they might not have the experience to locate and secure profitable ATM locations. Schusterman added that outsourcing ATM management could significantly reduce the costs associated with the back-office technology and on-staff personnel required to maintain the ATMs and keep them stocked with cash.

About XtraCash ATM, Inc.
XtraCash ATM, the ATM Management Company, provides a full-range of ATM services for all types of retailers and financial institutions. The company owns and operates over 200 ATMs in McDonalds restaurants in Southern California and Arizona. In addition to transaction processing, the company offers on-screen advertising, coupons and other multi-media features that make ATM ownership even more valuable. XtraCash ATM manages over 1,200 terminals in more than 100 market areas nationwide. Other services include merchandising and signage programs, installation and site selection services, extended warranties, and nationwide cash replenishment/ armored car services. Personnel include 40 corporate office employees and a national sales force.

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McDONALD'S LAUNCHES "McMONEY" ATM PROGRAM

SAN DIEGO: ...Over the past few months, San Diego residents have begun to notice something new in area McDonalds restaurants: XtraCash ATM machines. McDonalds has partnered with San Diego-based XtraCash ATM, Inc. to launch its McMoney ATM program, a fast and easy way for McDonalds customers to get the cash they need. ATMs have been installed in 63 area McDonalds restaurants to date.

The McMoney ATM program adds coupon dispensing features to all San Diego-area McDonalds ATMs. Coupons will be dispensed with each cash withdrawal from the XtraCash ATM machines. Customers can redeem the coupons for their choice of a free soft drink or coffee, or Super Size their Extra Value Meal at no additional charge. New on-screen advertising will also be used to inform customers of specials and promotions.

The aim of the McMoney ATM program is to enable customers to simplify their daily schedules by combining their need for cash with a stop at McDonalds. McDonalds also expects to benefit from increased customer traffic in their restaurants. This is an exciting venture for McDonalds in San Diego,’Äù said Dean Hecker, Chief Financial Officer of the McDonalds San Diego Region. The XtraCash ATMs are just one more reason for people to choose McDonalds.’Äù

Companies with marketing savvy, such as McDonalds, understand how ATMs serve as a value-added marketing tool,’Äù said Kurt Schusterman, XtraCash ATMs Senior Vice President of Sales and Marketing. XtraCash ATM systems are not just cash dispensing machines but electronic marketing systems that can be used for a variety of customer loyalty and advertising programs.’Äù
About XtraCash ATM, Inc.

XtraCash ATM, a nationwide ATM deployer, provides a full-range of ATM equipment and services for all types of retailers, from small businesses to national accounts. The company owns and operates over 200 ATMs in McDonalds restaurants in southern California. In addition to cash dispensing, the company offers on-screen advertising, coupons and other multi-media features that make ATM ownership even more valuable. XtraCash ATM has steadily grown in business since installing its first terminal in January 1996 and now has more than 1,200 terminals throughout the country. Personnel include 40 home office employees and a national sales force ’Äì both direct and independent ’Äì of nearly 50 people.

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E*TRADE BUYS XTRACASH ATMs

Banks Can Outsource ATM Placement, Management and Marketing Functions

Menlo Park, CA: February 4, 2003...
E*Trade Access, a wholly-owned subsidiary of E*Ttrade Bank, has acquired a portfolio of more than 4,000 ATMs from XtraCash ATM, Inc.

XtraCash had been operating as part of Amicus Financial, CIBC's ill-fated electronic banking venture, since it was purchased by CIBC in early 2001. The sale of the ATM portfolio had been anticipated since CIBC announced plans to transfer its customer deposits and certificates of deposit to E*Trade.

The purchase makes E*Trade Financial the country's second largest ATM deployer, with more than 15,000 machines under contract. E*Trade trails eFunds, which has more than 16,500 ATMs under contract.

According to a news release, the newly acquired ATMs will expand the company's reach in California and the western United States.

"Our extensive ATM network is a real benefit for E*Trade Bank customers, offering convenience and unlimited no-fee access to their money," said Arlen Gelbard, E*Trade Bank's chief banking officer and president, in the release. "Further, the acquisition, which increases the size of our network by approximately 30 percent, solidifies our role as a leader in the ATM industry, while adding to a consistent and reliable source of revenue for E*Trade Bank."